Change

Innovative answers for change and transformation

Our innovation, transformation and management consultants design change. In times of skill shortages and social change, we develop authentic corporate brands, employer brands and new business models. We support and facilitate change, be it in the transformation of business models, digital transformation, organizational development or the shift in values towards greater customer focus and sustainability.

Services

Find, retain and motivate employees: We tackle these employer branding goals with you and build an employer brand with charisma so that you can find and retain the right talent. 

We work with HR specialists, change managers and brand consultants to develop a comprehensive human resources concept and campaigns that quickly recoup their costs.

Incidentally, Wächter invented employer branding in the 1960s with the Sister Karin campaign.

We help you to manage change and digital disruption and set up your organisation in such a way that you and your employees can react more quickly and flexibly to new market conditions. 

We are breaking down silos, intensifying cooperation between marketing, sales, IT, purchasing and finance, introducing agile processes and supporting the cultural shift towards customer centricity and sustainable solutions.

We take a holistic approach to sustainability and advise you strategically on the 3 ESG pillars: environmental, social and governance.

We develop customised sustainability concepts, provide support during implementation and assist you with communication. It is important to us to work with ambitious customers who are actively endeavouring to achieve measurable progress. 

Because our aim is not just to advise, but to really drive sustainable change - for a better future for everyone.

The market and society are changing rapidly. We check your brand idea for long-term relevance. We not only tell you what opportunities you have on the market today, we also look to the future. 

We develop and evaluate your options for growth through innovation, brand expansion or alliances, by addressing new target groups, entering new markets or conquering new countries.

We design agile innovation processes and provide you with holistic support.

Using trend and market research, scenario techniques, innovation workshops, prototypes and design, we check innovative ideas for marketability and find out what you can focus on in the future and how you can best achieve this: With continuous further development, with collaborative processes for networking knowledge and expertise or with new, disruptive business models.

"Change is becoming ever faster, more complex and more disruptive. In this uncertain world, successfully guiding a brand through transformation processes requires combined forces, courage and creativity. The Wächter Change Truppe and its experienced partners bring a wide range of perspectives to the creative collaboration process with our clients. The results are successful new positioning, business areas and strategies."

Ingrid Wächter-Lauppe
CEO

Blog

Employer branding - strengthening the employer brand

Wächter & Wächter invented employer branding in 1964 and is still very active in this field today with brandguards. Integrated into an owner-managed agency group with an international network, brandguards combines the experience, tools and advantages of classic communications agencies with those of management and HR consultancies.

Gen Z and the pigeonholes

Generation Z, i.e. those born shortly before the turn of the millennium, are in high demand on the labour market. In view of the shortage of skilled labour and many unfilled positions, finding and retaining them is a key, if not vital, success factor for companies in the communications and marketing sector.

Employer branding - enthusiasm for the brand

Skills shortages, vacancies and staff turnover are part of everyday life for many companies. The employer market is changing into an employee market. In addition, there are changing demands on employees resulting from increased pressure on the economy and rapidly changing markets.

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