Worldwide
A Worldclass network for global success
Wächter is a sharholder and board member of the world's largest and most experienced network of owner-managed agencies. Worldwide Partners has almost 80 partner agencies around the globe. Of these, over 30 specialize in B2B clients and around 30 are explicitly dedicated to the pharmaceutical and healthcare industry. Together with this strong network, we help brands and campaigns worldwide to achieve success.
"We need a catchy quote here."
Ingrid Wächter-Lauppe
CEO
Blog
Glocal brands - views from USA
“The central challenge for global brand positioning and communication is to motivate consumers from all over the world and to evoke an identical brand image or image.” - Hamsini Shivkumar This challenge seems quite simple and clear, but actually realizing it is anything but easy.
Hybrid glocal marketing structure: how to manage the transformation? 8 tips.
"Reshaping Global Engagement Operations." According to the CMO Council study, hybrid glocal structures are optimal for business success because they allow both customer proximity and uniform brand building. We've summarized how transformation can succeed and the lessons we've learned from serving many global customers in 8 tips.
International brand management - centralized or decentralized? Efficient or effective?
International brand management - centralized or decentralized? Cost-optimized or impact-optimized? Many companies based in Bavaria are active throughout Europe or globally. They are confronted with rapid changes. For example, innovations and technical developments are being copied faster and faster.
