Worldwide
A Worldclass network for global success
Wächter is a shareholder and board member of the world's largest network of owner-managed agencies. Worldwide Partners has over 90 partner agencies around the globe. Of these, over 30 specialize in B2B clients and around 30 are explicitly dedicated to the pharmaceutical and healthcare industry. Thanks to country-specific know-how and insights, we can test, adapt and implement ideas and concepts quickly, easily and globally.
"We need a catchy quote here."
Ingrid Wächter-Lauppe
CEO
Blog
Confessions of CMOs: confidently ensuring survival
In a global study on the future of CMOs, they clearly acknowledge (sometimes crazy) creativity, emotionality, subjectivity, seduction skills, humor, humanity and courage, all unique qualities of CMOs that are particularly valuable in a world dominated by data and caution, yet chaotic.
LinkedIn: Useful business network or platform for political agitation?
Our owner and CEO writes about what she appreciates in LinkedIn posts by CEOs, what she would like to see, and her stance on political posts:
Glocal brands - views from USA
“The central challenge for global brand positioning and communication is to motivate consumers from all over the world and to evoke an identical brand image or image.” - Hamsini Shivkumar This challenge seems quite simple and clear, but actually realizing it is anything but easy.
