Worldwide
A Worldclass network for global success
Wächter is a shareholder and board member of the world's largest network of owner-managed agencies. Worldwide Partners has over 90 partner agencies around the globe. Of these, over 30 specialize in B2B clients and around 30 are explicitly dedicated to the pharmaceutical and healthcare industry. Thanks to country-specific know-how and insights, we can test, adapt and implement ideas and concepts quickly, easily and globally.
"We need a catchy quote here."
Ingrid Wächter-Lauppe
CEO
Blog
LinkedIn: Useful business network or platform for political agitation?
Our owner and CEO writes about what she appreciates in LinkedIn posts by CEOs, what she would like to see, and her stance on political posts:
Glocal brands - views from USA
“The central challenge for global brand positioning and communication is to motivate consumers from all over the world and to evoke an identical brand image or image.” - Hamsini Shivkumar This challenge seems quite simple and clear, but actually realizing it is anything but easy.
Hybrid glocal marketing structure: how to manage the transformation? 8 tips.
"Reshaping Global Engagement Operations." According to the CMO Council study, hybrid glocal structures are optimal for business success because they allow both customer proximity and uniform brand building. We've summarized how transformation can succeed and the lessons we've learned from serving many global customers in 8 tips.
