Happy Birthday, Team Wächter: Our agency turns 75!

Sounds like cake and eggnog? Not with us - we may be one of the oldest agencies in Germany, but we are celebrating our anniversary with a view to the future, true to the motto "We create future. Since 1948."

Out-of-the-box thinking with added value for our clients - that was the philosophy of our company founder Erich Wächter. And nothing has changed to this day. 

A big thank you to everyone who has accompanied us on this journey. We look forward to the next 75 years!

We are 60 employees from digital, creation, PR, event, transformation consulting and media in Munich and over 4,000 in the Worldwide Partners network. With creative consulting and communication solutions, we create sustainable value and assets for brands and society.

Innovative since 1948

Wächter has been reinventing itself regularly since the agency was founded. With a focus on the essentials, we drive change and innovation together with our clients. We are particularly passionate about developing unusual ideas, compelling digital platforms and powerful, creative campaigns. Long-standing client relationships and Effie awards are the reward for this.

Teamwork works

We are convinced that the best and most creative results are achieved when different characters with different professional backgrounds seek solutions together. That is why we - a colorful team of young and old, studied and non-studied, creative or in love with numbers - like to work as a team, of course also together with our clients.

Services

Effective brand staging in all channels

As a branding agency, we believe in the value of brands. With ideas and campaigns that touch the heart and stay in the mind. We create love brands and genuine brand personalities that are popular instead of arbitrary. 

Our creativity begins with strategy and positioning as well as the choice of the right channels and means. In the further process, it focuses on designing ingeniously simple and simply ingenious communication. Communication that surprises, inspires and works. Communication that makes brands and companies successful.

Innovative responses to change

Our innovation, transformation and management consultants design change. In times of skill shortages and social change, we develop authentic corporate brands, employer brands and new business models. We support and facilitate change, be it in the transformation of business models, digital transformation, organizational development or the shift in values towards greater customer focus and sustainability.

Stories that move

Our strategic PR is totally diverse: topics, people, stories big and small. For your profile, sales and reputation. Wächter PR talks to customers and potential partners. Both digital and in print, on social media or classic networking events. Whether it’s editorial tours, video interviews or statements for the daily press: We help you to place your topics with your target group.

A Worldclass network for global success

Wächter is a sharholder and board member of the world's largest and most experienced network of owner-managed agencies. Worldwide Partners has almost 80 partner agencies around the globe. Of these, over 30 specialize in B2B clients and around 30 are explicitly dedicated to the pharmaceutical and healthcare industry. Together with this strong network, we help brands and campaigns worldwide to achieve success.

Reliable partner for effective media planning

Every communication campaign needs a professional media strategy. This is the only way to ensure that messages reach the target group at the desired time, at the relevant touchpoints, and in the most efficient way. With many years of experience, we plan, implement and optimize local and international campaigns. B2C and B2B, online and offline, for customers from medium-sized businesses, large corporations and public-sector clients, some of whom have been entrusting us with their media budgets for more than a quarter of a century.

Wächter Worldwide Partners

Waechter is a shareholder and board member of the world's largest network of owner-managed agencies. Worldwide Partners has nearly 80 partner agencies around the globe. Together with this strong network, we help brands and campaigns succeed worldwide.

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