Employer branding

Find, attract, retain and motivate employees.

Know your own strengths as an employer and present yourself authentically. Find skilled workers where they are. Address Generation Z the way they want to be addressed. Convince them with emotional campaigns. Strengthening attractiveness, loyalty and motivation with a unique corporate culture: employer branding is versatile, essential and verifiably pays off.

We support you on your way to becoming an attractive employer brand. With analysis and strategy for brand positioning, with transformation consulting to reduce fluctuation and with creative cross-channel communication for effective employer branding campaigns - exactly as it suits your company.

Together we establish you as an attractive employer

In interviews and workshops, we discover the DNA and culture of your company, your requirements for ideal candidates and the strengths of your brand.

We analyze what is important to your potential applicants and match this with your DNA. In this way, we determine the right fit.

Then we focus on a distinctive, authentic and unique positioning idea that is relevant to your ideal candidates, derived from your mission and vision.

Creative communication, cross channel

With eye-catching employer branding campaigns and content with added value, we magnetically attract talent wherever they are.

With optimized job advertisements, profiles, social media posts, media cooperations and events supported by SEO, SEA and active digital sourcing, we achieve reach and leads

We optimize and develop strong career pages and job landing pages for your website to generate genuine interest with authenticity and openness.

Digital process optimization

We analyze the UX of the entire application process and optimize it for an intuitive and smooth candidate journey.

With simple and time-saving tools that make your work easier, we make your recruitment process more efficient and create time for personal interviews.

We track, test, measure and optimize, making your employer branding campaigns more effective on an ongoing basis.

Retain and motivate employees with change programs

We support HX change projects, management workshops and guidelines when value change is an issue. Because we know that authentic corporate values & an open, employee-oriented culture motivate talent to come, stay and grow.

Through internal communication and large or small transformation projects, we create pride and a sense of togetherness so that employees become brand ambassadors for the company and employer brand.

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Magirus

Switzerland Cheese Marketing

Kögel

"We need a meaningful quote here."

Ingrid Wächter-Lauppe
CEO

Blog

Employer branding - strengthening the employer brand

Wächter & Wächter invented employer branding in 1964 and is still very active in this field today with brandguards. Integrated into an owner-managed agency group with an international network, brandguards combines the experience, tools and advantages of classic communications agencies with those of management and HR consultancies.

Gen Z and the pigeonholes

Generation Z, i.e. those born shortly before the turn of the millennium, are in high demand on the labour market. In view of the shortage of skilled labour and many unfilled positions, finding and retaining them is a key, if not vital, success factor for companies in the communications and marketing sector.

Employer branding - enthusiasm for the brand

Skills shortages, vacancies and staff turnover are part of everyday life for many companies. The employer market is changing into an employee market. In addition, there are changing demands on employees resulting from increased pressure on the economy and rapidly changing markets.

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