From the village to the world
Switzerland Tourism
Appenzeller, Swiss Emmentaler AOP and Le Gruyère AOP are known worldwide, and fondue and raclette are popular for eating with friends and family. The specialties are produced in small village cheese dairies, following centuries of tradition. We have been managing the entire PR budget for Swiss cheese in Germany for more than ten years and work closely with Switzerland Cheese Marketing AG.
We show how much love and passion goes into the Swiss export hit. And how Swiss cheese has always brought people together at the table.
B2C
Food
Food for foodies
We inspire with recipe ideas and help with product information tips. We cooperate with renowned food and lifestyle titles in print and online. We train media professionals throughout Germany in editorial workshops. In Switzerland, we accompany journalists to the traditional Chästeilet or the Suisse Cheese Awards. Bloggers take on cheese sponsorships and provide plenty of content and food for hungry foodies. We take care of the entire conception and organization, from idea development to campaign and budget planning to creative implementation and playout.
Triumph of the Swiss original
With intensive press work and support for social media channels and the blogger community, we position Swiss cheese as the original for connoisseurs and gourmets. Made in Switzerland, made to connect people. We exceeded our visibility targets by far in the very first year. In the years that followed, we continuously expanded our reach and quality perception survey results.
