New energy for smart solutions: Wächter PR and Airzone
Airzone, a leading provider of intelligent climate management systems, is particularly known for its innovative and energy-efficient solutions for residential and commercial buildings.
Coffee first: Wächter PR secures account for Swedish luxury brand
The family-owned company Arvid Nordquist is now bringing the most sustainable coffees currently available on an industrial scale to Germany, Austria and Switzerland with the support of the Munich-based agency Wächter PR.
Sustainable ideas for living spaces wanted: "A³ Immobilien Award" starts its second edition
Affordable housing is in short supply, while at the same time construction and renovation must become more climate-friendly, and preferably even more cost-effective: in its second edition, the "A³ Immobilien Award - sustainable ideas for tomorrow"
Iron-cast communication: Wächter PR takes over both Employer Branding and Brand PR for FONDIUM Group
Wächter PR is accompanying an iron foundry into the future: FONDIUM Group GmbH is now relying on the Munich PR agency's expertise in employer branding and brand PR for its IGNIUM consumer brand.
Sest-Digital and Agentur Wächter cooperate
Artificial intelligence and data can speed up processes and ensure greater efficiency - that's no longer a secret. But in order to use AI to create value, companies need to understand the opportunities offered by the new technologies. This is why the Wächter agency is now cooperating with Sest-Digital, which is a member of Bitkom and de:hub and a partner of IBM and Microsoft and is always up to date when it comes to AI.
75th anniversary of the agency: out-of-the-box from the start
Constantly redefining communication is a tradition for this agency: when Bremen clinics were desperately looking for specialists in 1965, the Wächter agency did not simply place advertisements. It first invented new clothing, allowed those involved to help make the selection, used a nurse with Hollywood experience and fashion shows, convinced superiors general, cardinals and finally housewives, young girls and men of the attractiveness of the profession
Eyes shut and (still) overweight?
The currently discussed ban on food advertising, declared as a child health protection therapy, is based on the assumption that what I cannot see or hear does not exist. However, an “approval test”, as we know it from other therapies, suggests that an advertising ban is not an effective treatment.
Hot marketing: with emotions to success
Hot temperatures outside, hot topics inside. Three power women - Iria Marques, Julie Claire and Ingrid Wächter-Lauppe presented strong theses on the topic "Emotionnel X Rationnel, re-mixer votre Marketing" and provided evidence that emotions are highly effective in B2B branding.
Emotion instead of Promotion
The marketing landscape is becoming increasingly interchangeable and overloaded. The good news is that B2B marketing managers are learning how important customer orientation is: customer centricity is the new magic word. But companies that rely on brands and build brands have always known that the key to success lies in creating an emotional bond with the customer.
Healthcare marketing - driver for future viability
No progress without risk. No future without a question mark. Evolution cannot be stopped. And that is a good thing. Only those who keep facing up to these challenges can help shape the future. Speed, creativity, flexibility and openness are the keys to successful, future-proof healthcare marketing.
