Iron-cast communication: Wächter PR takes over both Employer Branding and Brand PR for FONDIUM Group

Iron-cast communication: Wächter PR takes over both Employer Branding and Brand PR for FONDIUM Group

Wächter PR is accompanying an iron foundry into the future: FONDIUM Group GmbH is now relying on the Munich PR agency's expertise in employer branding and brand PR for its IGNIUM consumer brand.

The foundry plants with locations in Singen in Baden-Wuerttemberg and Mettmann in North Rhine-Westphalia are considered Europe's leading supplier of cast iron components for the automotive and commercial vehicle industry with a history of more than 125 years, around 1,800 employees and a turnover of around 600 million euros (as of 2023). Together with Wächter PR, the iron foundry is now breaking new ground: With IGNIUM, FONDIUM Group GmbH has entered the design sector, while at the same time the company is launching a self-confident Employer Branding initiative.

While the first step will focus on internal communication to support the workforce in the transformation process, the medium-term goal will be to create a coherent employer brand for FONDIUM. "Quite frankly, we’ll address all issues and arising questions in the process most authentically – that's what Gen Z and Alpha more than anyone else ask for,” says Annika Keilhauer, CEO of Wächter PR. At the same time, the agency's B2C team is working on establishing IGNIUM as a design brand. The development of the consumer brand is a building block in the transformation process of the foundry works and aims to develop and produce timeless and functional design objects made of cast iron. The first development, a combination of fireplace and barbecue, has already won the German Design Award.

With its support in employer branding and brand PR, Wächter PR once again emphasises its claim to provide its clients with holistic support in all strategic communication issues. The agency group counts international premium brands such as COLTENE, Gore, NICE and South Tyrolean apples among its well-known credentials and has helped numerous companies such as the Media-Saturn Group and the pharmaceutical importer EurimPharm to achieve positive media coverage in employer branding.  

München, 15. April 2024

Press contact 
Sandra Hofer
Wächter PR
Lindwurmstr. 88 
80337 München 

T + 49 89 747 242 – 71

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