The Joy of natural gardening
Neudorff stands for the joy of natural gardening. Online, the manufacturer offers a wealth of information, advice and tools for gardening enthusiasts in addition to the presentation of its environmentally friendly plant care and plant protection products.
The website grew organically over time and became more and more impenetrable. It needed a clear structure and simplified organization again for quick retrieval of valuable information. It also needed to increase clicks to connected online stores. Our mission: completely overhaul the UX.
B2C
Hersteller
Gartempflege
At the start, a content audit determined which page areas and content perform well and which lack visibility. On this basis, we optimized and simplified the information architecture. At the same time, the navigation now offers more orientation with images and short explanations.
The home, product pages and article templates were visually modernized, more clearly structured and contextually appropriately interlocked through internal linking. The guide articles were optimized for better findability on Google through targeted on-page SEO measures. After the UX update, neudorff.de is a clear hub for fast and reliable help with all aspects of natural gardening.
After the UX update, neudorff.de is a clear hub for fast and reliable help with all aspects of natural gardening.
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"We particularly liked the open exchange on the project and the transparency in the cooperation and positively influenced the project result. Our project was implemented on time and on budget. Many thanks for the good support in this project."
Wiebke Siegmann
Teamleitung Marketing Kommunikation
W. Neudorff GmbH KG
