digital
Seizing digital opportunities
From strategy and technology consulting to UX-optimized design and programming of websites and digital solutions: We take on the complete implementation of digital projects. Data-driven, agile and pragmatic. For more efficiency, measurable business success and exploited digital opportunities.
Because we know that digital projects are often unnecessarily complex, we do things differently. Our proven and field-tested method reduces complexity and ensures clarity about what needs to be done and when.
Services
Holistic digital strategy
Without a strategy, only luck will help. We don't want to rely on that. We prefer to lay a strategic foundation for all digital touchpoints and thus contribute to your sustainable business success.
- Target group analysis & customer profiles (buyer personas)
- Keyword Research & SEO
- Identification of relevant marketing channels
(e.g. social media, e-mail marketing, search engine marketing) - Content marketing strategy
- Customer Journey & Marketing Funnel
- KPIs & dashboards
Technology Consulting
The wrong technical setup can quickly cause digital projects to fail. We analyze your technical infrastructure and find the tools and solutions that perfectly suit you and your goals.
- Analysis of the existing technical infrastructure and tool landscape
- Identification of optimization potentials
- Recommendation of suitable technologies & tools
(e.g. for content management, CRM or marketing automation) - Support during implementation
- Integration of systems and tools for a smooth data flow
Effective websites
A website is so much more than a business card. We make sure that yours can develop its full potential: As a central digital point of contact that turns visitors into leads and customers.
- UX: Information Architecture & Wireframing
- UI: screen design, prototyping & online CI
- Programming Frontend & Backend
- CMS implementation (e.g. WordPress, TYPO3, Drupal)
- Content Creation & Content Management Support
- Training & Education
- Updates & Website Support
Data analytics
Without the right tracking, you are flying blind. We work with you to define the goals of your digital activities and implement data protection-compliant tracking - for a daily overview of where you stand.
- KPI & Goals Workshop
- Selection of the appropriate tracking tool
(e.g. Matomo, Google Analytics) - Data protection-compliant implementation of tracking
- Configuration of conversion paths and tracking targets
- Automated and interactive dashboards
(e.g. with Google Looker Studio)
Starter workshops
Digital Maturity Discovery
We evaluate where you stand with your digital marketing and identify quick wins. Along the dimensions of tools, processes, strategy and analytics.
Customer Journey Map
Your step-by-step plan on how to reach, acquire and inspire customers digitally - from the first contact to the recommendation.
Website Planner
The basis for a successful launch or relaunch: We work with you to define the key parameters for your web project.
"At Wächter Digital, the customer is in good hands, the understanding of the customer's challenges is very great. Problems of all kinds are pragmatically sorted out in a short time. The quality of the overall service as well as the price-performance ratio are excellent."
Thomas Rosenberger
Head of Marketing, PR & Communications
Kögel Trailer GmbH
