Transformation Archive - Wächter Worldwide Partners

Less silo mentality - more collaboration

Silo thinking is the big obstacle to digital transformation and corporate success. Drivers for a world with fewer barriers can be technical solutions, reorganization and cultural change, because only with a trusting collaboration culture can the challenges of a crisis-ridden and uncertain future be overcome.

Hybrid glocal marketing structure: how to manage the transformation? 8 tips.

"Reshaping Global Engagement Operations." According to the CMO Council study, hybrid glocal structures are optimal for business success because they allow both customer proximity and uniform brand building. We've summarized how transformation can succeed and the lessons we've learned from serving many global customers in 8 tips.

A step ahead Power - Effective ways out of the crisis

The current pandemic and lockdown have brought uncertainty in addition to health suffering and major economic downturns. In the coming months, we must all learn to deal with this uncertain future in the “fog that envelops the whole world”.

Post Corona: What's really becoming "new normal"?

There is no question that the coronavirus crisis has quickly changed a lot about the way we live, work and do business. Forecasters are now overflowing with predictions about which changes will become the "new normal". For companies, this question is of enormous importance, because the correct assessment of medium and long-term developments in the post-coronavirus era will determine which course adjustments or even radical changes to the product range or business model will be necessary in order to remain viable in the future.

Is data-driven marketing killing creativity and agencies?

Four successful female agency entrepreneurs from Worldwide Partners agencies at the panel discussion moderated by Liz Marks, AdForum at the Advantgarde Summit in Paris on "Is Data Driven Marketing Killing Creativity and Agencies?"

Internal branding - radiance from within

In recent years, economic upheaval and social change have put increased pressure on all market participants. The result is an increasing pace of innovation and constant change. A changed market environment, internationalization, mergers and acquisitions are forcing market players to change and sharpen their brand positioning.

International brand management - centralized or decentralized? Efficient or effective?

International brand management - centralized or decentralized? Cost-optimized or impact-optimized? Many companies based in Bavaria are active throughout Europe or globally. They are confronted with rapid changes. For example, innovations and technical developments are being copied faster and faster.

New Work instead of Home Office

Entrepreneur Ingrid Wächter-Lauppe reflects on her experiences (already made in the last century) with New Work and mobile working. What is her opinion today? Enthusiastic about New Work (although the realization can be quite exhausting), but definitely critical of home office, in contrast to the prevailing opinion in the media today.

Hybrid glocal marketing structures: 57 % of CMOs tend to do this

Reshaping Global Engagement Operations. The latest study by the CMO Council provides arguments for new ways of thinking and acting in the digital age. "More customer proximity & more brand for more business success" is the motto. In many cases, the future therefore belongs to hybrid organizational structures; extreme centralized or decentralized structures have had their day.

Digitization for SMEs

Is digitalization also gaining momentum in the SME sector? What can they do to make faster progress? Three of our brandguards develop some ideas in the discussion about what can be done by whom and how. Where do small and medium-sized enterprises (SMEs) currently stand after the coronavirus lockdown? Are they still asleep or are they slowly waking up? And is the much-discussed digitalization push really happening?