New Work

Gen Z and the pigeonholes

Generation Z, i.e. those born shortly before the turn of the millennium, are in high demand on the labour market. In view of the shortage of skilled labour and many unfilled positions, finding and retaining them is a key, if not vital, success factor for companies in the communications and marketing sector.

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New Work instead of Home Office

Entrepreneur Ingrid Wächter-Lauppe reflects on her experiences (already made in the last century) with New Work and mobile working. What is her opinion today? Enthusiastic about New Work (although the realization can be quite exhausting), but definitely critical of home office, in contrast to the prevailing opinion in the media today.

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