Campaign

Hot marketing: with emotions to success

Hot temperatures outside, hot topics inside. Three power women - Iria Marques, Julie Claire and Ingrid Wächter-Lauppe presented strong theses on the topic "Emotionnel X Rationnel, re-mixer votre Marketing" and provided evidence that emotions are highly effective in B2B branding.

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The key visual - a plea for a marketing lens

Just google “key visual”! There are countless definitions of the term, from the Duden dictionary to marketing encyclopaedias and Wikipedia - there are almost no current articles. Obviously, this topic is no longer considered to be of any great importance in brand management, amidst the hype surrounding big data, content marketing, mobility, etc. This can have consequences.

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Trade shows: Brand stage beats commodity show

Trade fair stands designed as brand stages promise greater and more sustainable trade fair success than the good old product display. Here are 5 tips on how to turn trade fair stands into successful stages for brand staging and customer experience. Unfortunately, trade fairs are often still seen purely as a display of goods, with as many products and information as possible on the stand.

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For real estate too: brands bring more return

Branded and established properties achieve better returns, according to the results of a study. Here are 6 tips on how to turn real estate into successful brands. Everyone knows this principle of success: brand equals added value. Brands promise quality, reliability and prestige. People are happy to spend more for this.

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Inspiration for your brand

CI Handbook: From a primer of do's and don'ts to a source of inspiration - Until the end of the last century, most corporate identity guidelines were written at best like educational aids and mostly like regulations from authorities to keep the brand in check. "Don't do this, always do that. Use this grid and these colors - nothing else is allowed."

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With outstanding creation to success

No effective communication without the courage to be creative

Even the best brand ideas need communication ideas. And outstanding, remarkable, creative ones at that, because others don't get through to the decision-maker, don't work. None of this is really new. But especially in the B2B sector, these principles have not yet found followers and friends everywhere.

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With sophisticated media to success

Rapidly changing media usage behavior, increasingly also among B2B decision-makers, requires creativity, coupled with strategic thinking, a great deal of experience and commitment, also in the media planning area. This is particularly evident in complex global media strategies. Today, almost every medium-sized company, and even more so every large company in the industry, is a global player that realizes a significant part of its brand business abroad.

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