Innovative answers for change and transformation
Effective brand staging in all channels
Stories that move
Creative media planning & efficient media purchases
Worldwide resources thanks to 90 partner agencies
In a global study on the future of CMOs, they clearly acknowledge (sometimes crazy) creativity, emotionality, subjectivity, seduction skills, humor, humanity and courage, all unique qualities of CMOs that are particularly valuable in a world dominated by data and caution, yet chaotic.
Our owner and CEO writes about what she appreciates in LinkedIn posts by CEOs, what she would like to see, and her stance on political posts:
“The central challenge for global brand positioning and communication is to motivate consumers from all over the world and to evoke an identical brand image or image.” - Hamsini Shivkumar This challenge seems quite simple and clear, but actually realizing it is anything but easy.
"Reshaping Global Engagement Operations." According to the CMO Council study, hybrid glocal structures are optimal for business success because they allow both customer proximity and uniform brand building. We've summarized how transformation can succeed and the lessons we've learned from serving many global customers in 8 tips.
International brand management - centralized or decentralized? Cost-optimized or impact-optimized? Many companies based in Bavaria are active throughout Europe or globally. They are confronted with rapid changes. For example, innovations and technical developments are being copied faster and faster.
Reshaping Global Engagement Operations. The latest study by the CMO Council provides arguments for new ways of thinking and acting in the digital age. "More customer proximity & more brand for more business success" is the motto. In many cases, the future therefore belongs to hybrid organizational structures; extreme centralized or decentralized structures have had their day.
International brand management - centralized or decentralized? Cost-optimized or impact-optimized? Many companies based in Bavaria are active throughout Europe or globally. They are confronted with rapid changes. For example, innovations and technical developments are being copied faster and faster.
New social communication channels demand freedom, individualization and decentralization in communication. Dialogue only works if you speak the language of your audience and respond to them. How does this fit with the credo in B2B marketing: Uniform, central brand management and messages!