B2B

The marketing landscape is becoming increasingly interchangeable and overloaded. The good news is that B2B marketing managers are learning how important customer orientation is: customer centricity is the new magic word. But companies that rely on brands and build brands have always known that the key to success lies in creating an emotional bond with the customer.

Low appreciation of marketing, creativity and strategic-creative consulting - this can be concluded from the planned budget cuts in industrial marketing, as described in the latest study by the Bundesverband Industrie Kommunikation e.V. (bvik). Is the German industry dealing a death blow to the agency world or is it actually harming itself in the face of global competition?

Digitalization is on everyone's lips in the construction and real estate industry. The transformation is affecting all areas of the company and is succeeding - with a clear focus on the customer. Whether building materials manufacturers, construction companies, building materials retailers or the real estate industry: companies are digitizing their business processes and becoming increasingly networked.

In B2C marketing, it has long been recognized that the key to winning the hearts and minds of customers lies in creating a connection between the brand and the customer's sense of self-worth. Successful brands such as Apple and Nike strengthen the positive image of their customers.