Change it
We turn Wagner into a beloved game changer. DIY is a matter of the heart and emotions are a key driver in DIY projects. Wagner is a positive amplifier of these emotions. Because Wagner stands for innovations that make work better and easier. We have therefore positioned Wagner as a true game changer, the driving force behind these positive changes.
B2C
Digital
Social media
Videokreation
We do things differently.
We make things faster, easier and better.
"Change your tools, your work, your experience." The logical overarching communication concept and message for the international relaunch of the DIY brand:
WAGNER. CHANGE IT.
With Wagner, every project is a pleasure. The first proof is a film for the launch of the new LEVARO POWERBRUSH patio cleaner, which shows that you don't have to pay for an exuberant garden party afterwards - with Wagner, cleaning is child's play. The campaign will initially be launched digitally on the web, including the webshop and on social media, accompanied by a POS campaign. More to come.
