Home automation? Nice
As a multinational solution provider of automation and safety systems, Nice is working on the vision of a "world without barriers". The company runs 14 production sites and 13 R&D centers in over 100 countries. In Germany, the wholly owned subsidiary Elero is a well-known premium brand for electric drives as well as controls for roller shutters and sun shading solutions.
With the unbroken trend of home automation, customers increasingly demand more functionality and smooth integration of individual components. At the same time, building owners, planners and architects are focusing on sustainable solutions.
B2C
B2B
Technology
In a broad B2B and B2C PR campaign, we communicate advantages and applications of the comprehensive product range to end consumers and the trade community. In close cooperation with the Italian lead agency and regional managers in the most important global sales markets, Wächter PR successfully implements the international brand strategy withinin Europe. Transcreating and culturally adaptating these technical topics, we rely above all on an effective mix of news articles, case studies, editorial networking and excitingly staged press days.
"Our heart clearly beats for clever everyday solutions that are just as imaginative as our PR strategies. [...] Since 1948, we have virtually accompanied the construction boom in Germany in real time - today, the approaches are just a bit more digital than they used to be."
Annika Keilhauer
CEO of Wächter PR
