Expo Real Nights

Gross floor area, square metre prices: the presentation of real estate projects can become incredibly boring. Wächter PR however brings extraordinary project developments to the big stage. During the Expo Real, one of the largest real estate trade shows in the world, we stage the most important projects of LBBW Immobilien as a glamorous fashion show at an evening gala in the former counter hall of the Süddeutsche Zeitung newspaper.

Event
PR

B2B
Real Estate

Tailor-made for the real estate experts of Landesbank Baden-Württemberg, Wächter PR creates a live experience that becomes an absolute eye-catcher in the trade fair cosmos. At the Expo Real Fashion Night, international top models present trendy designs that turn the special architecture of various major projects into genuine eye-catchers!

The transformation of the former SZ building into an attractive shopping location is accomplished on the catwalk in no time at all: A reversible coat by designer Ruth Gassner – on the outside in the look of the SZ, on the inside as a visualisation of the future architecture of the Hofstatt – bring on the change. The creations for the Palais an der Oper, the Stachus-Passage and “The Seven” are also greeted with standing ovations.

Whether it's street art, Eurovision-like human mapping show or mysterious shadow theater: the shows at the now cult VIP customer event enchant around 300 invited guests every year, and still counting. ipad magician Simon Pierro or grand illusionist Julius Frack enchant audiences alike with their breathtaking staging of neighborhood developments and refurbishments from Hamburg to Stuttgart and Berlin. This is why regular guests secure their tickets for the Expo Real Night with us long before the first save-the-date.

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