Effective brand staging in all channels
Innovative answers for change and transformation
Stories that move
Creative media planning & efficient media purchases
Worldwide resources thanks to 80 partner agencies
Wächter & Wächter invented employer branding in 1964 and is still very active in this field today with brandguards. As part of an integrated, owner-managed agency group with an international network, brandguards combines the experience, tools and advantages of traditional communications agencies with those of management and HR consultancies.
Generation Z, i.e. those born shortly before the turn of the millennium, are in high demand on the labour market. In view of the shortage of skilled labour and many unfilled positions, finding and retaining them is a key, if not vital, success factor for companies in the communications and marketing sector.
Skills shortages, vacancies and staff turnover are part of everyday life for many companies. The employer market is changing into an employee market. In addition, there are changing demands on employees resulting from increased pressure on the economy and rapidly changing markets.
A Recent Study by Forrester highlights investments in Customer Experience (CX) and Employee Experience (EX) as the top two priorities for marketers in 2023.
In recent years, economic upheaval and social change have put increased pressure on all market participants. The result is an increasing pace of innovation and constant change. A changed market environment, internationalization, mergers and acquisitions are forcing market players to change and sharpen their brand positioning.
In recent years, economic upheaval and social change have put increased pressure on all market participants. The result is an increasing pace of innovation and constant change. A changed market environment, internationalization, mergers and acquisitions are forcing market players to change and sharpen their brand positioning.
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