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What does the new law mean in concrete terms for companies and, in particular, for agencies that integrate AI into their day-to-day work? Our AI team has looked into the law and explains what is important now and what our own first steps at Wächter look like.
With the European Accessibility Act and its national implementation, the Barrierefreiheitsstärkungsgesetz, clear legal requirements for digital accessibility will come into force in Germany from 2025. But who is specifically affected by the new requirements?
The rapid progress of digital technologies not only brings with it innovations, but also considerable ecological challenges. If the internet were a country, it would be the sixth largest consumer of electricity in the world behind Russia, Japan, China, India and the USA.
Artificial intelligence and data can speed up processes and ensure greater efficiency - that's no longer a secret. But in order to use AI to create value, companies need to understand the opportunities offered by the new technologies. This is why the Wächter agency is now cooperating with Sest-Digital, which is a member of Bitkom and de:hub and a partner of IBM and Microsoft and is always up to date when it comes to AI.
Digital and mobile communication is increasingly permeating our lives and is therefore part of the important arsenal in the communication quiver of many brands. But not so far in the pharmaceutical and healthcare sector. Here, an average of just 3% of the marketing budget is spent on digital channels.
The coronavirus pandemic has further accelerated the need for digital transformation. The change process is more important than ever because previous business models are reaching the limits of their growth - SMEs in particular are severely affected by this, as the BSP Business School Berlin also states in its guide “SMEs in transition”.
Trendy, outstanding, unseen, these are mostly the demands we place on our digital concepts and their realization. We pull out all the stops, combining strong bold messages with the latest finesse to create experiences with unparalleled brilliance and depth.
Out for cookies: what does it take now for brands to stay ahead in the e-commerce age? The suggestions of Rachel Tipograph, multiple award-winning young digital hero, will delight creative brand strategists. At our Worldwide Partners Global Summit, Rachel Tipograph's presentation was a particular highlight.
More data? Yes, where it makes sense and is affordable. More brand and values? Yes, because people are increasingly demanding them. More balance and customer centricity? Yes, because this is the only way to guarantee success. As the popular saying about statistics goes: “Don't trust any trend forecast that you haven't falsified with your own wishes.”
Four successful female agency entrepreneurs from Worldwide Partners agencies at the panel discussion moderated by Liz Marks, AdForum at the Advantgarde Summit in Paris on "Is Data Driven Marketing Killing Creativity and Agencies?"