Innovative answers for change and transformation
Effective brand staging in all channels
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Opposition to sustainability policies is currently dominating headlines and corporate and political agendas around the world - and yet the need for action and authentic brand communication is growing.
A Recent Study by Forrester highlights investments in Customer Experience (CX) and Employee Experience (EX) as the top two priorities for marketers in 2023.
More data? Yes, where it makes sense and is affordable. More brand and values? Yes, because people are increasingly demanding them. More balance and customer centricity? Yes, because this is the only way to guarantee success. As the popular saying about statistics goes: “Don't trust any trend forecast that you haven't falsified with your own wishes.”
Four successful female agency entrepreneurs from Worldwide Partners agencies at the panel discussion moderated by Liz Marks, AdForum at the Advantgarde Summit in Paris on "Is Data Driven Marketing Killing Creativity and Agencies?"
Branded and established properties achieve better returns, according to the results of a study. Here are 6 tips on how to turn real estate into successful brands. Everyone knows this principle of success: brand equals added value. Brands promise quality, reliability and prestige. People are happy to spend more for this.
In recent years, economic upheaval and social change have put increased pressure on all market participants. The result is an increasing pace of innovation and constant change. A changed market environment, internationalization, mergers and acquisitions are forcing market players to change and sharpen their brand positioning.
Many Bavarian companies that are active throughout Europe or globally are faced with increased competition and imitations at a rapid pace. It is therefore all the more important to strengthen your own brand, as only those companies that are perceived as a brand with character and an unmistakable personality will remain competitive.
International brand management - centralized or decentralized? Cost-optimized or impact-optimized? Many companies based in Bavaria are active throughout Europe or globally. They are confronted with rapid changes. For example, innovations and technical developments are being copied faster and faster.
I started my professional life at a company that was fascinating. Innovative, at the forefront of IT: the first company to produce network computers, which had a worldwide e-mail system as early as 1980 (!!!). In the mid-1980s, more than 120,000 employees were integrated into this system, not only technically but also in terms of decision-making. All this made us proud.
CI Handbook: From a primer of do's and don'ts to a source of inspiration - Until the end of the last century, most corporate identity guidelines were written at best like educational aids and mostly like regulations from authorities to keep the brand in check. "Don't do this, always do that. Use this grid and these colors - nothing else is allowed."