Let's create Change. Together. Turn your brand into a compass and driver of change. Anchor your brand values in the company. We help with both strategy and implementation. So that the transformation of your brand and your company succeeds.
Changing structures. Moving culture. Shaping the future.
Is there a change of strategy in your company?,
you need new business models,
more innovative spirit,
you have to implement cultural changes with managers,
introduce new products, services or organizational forms,
Bringing companies together,
Dismantle silos,
mastering digitalization,
or do you want to switch from a product focus to customer centricity or ESG sustainability orientation?
We have unusually creative but proven processes that we use to successfully complete these marathon tasks together with you.
Together, we develop strategies - both data-based and creative - and implement them. With inspiring communication, we ensure that your brand promise is lived and loved and can be experienced everywhere.
So that your company is ready for tomorrow, your brand is resilient and economically successful.
What sets us apart:
1. focus on brand & business success
We are convinced of the value-driving power of the brand. Brands give people orientation and trust. Strong brands keep the competition at a distance, allow price premiums and bring growth. They are the best investment in the future. That is why we focus on creating strong brands that are lived throughout the entire organization. We involve all stakeholders, provide support in motivation, inspiration and overcoming resistance, so that your company becomes more customer-oriented, more people-oriented, more innovative, more sustainable, more digital and therefore more efficient and, above all, more effective and successful.
2. creative strategy development and creative implementation competence at the same time.
We do not deliver PowerPoint charts with strategies, but develop them together with your employees. We use data and AI, but above all creative brainstorming in workshops and other creative methods. But we don't leave it at that, we create experiential spaces for change. We anchor new values and orientation via creative internal communication measures such as workshops, town hall events, websitedesign, Campaigns, Competitions. This applies to branding, Employer branding or the implementation of sustainability strategies in equal measure.
3. long, rich, varied experience
We have been advising and supporting companies from various industries with proven process methods and unusual ideas and out-of-the-box thinking, e.g. in employer branding or the repositioning of brands, since time immemorial. Our senior partner led the first digital transformation projects back in the 1980s. We, the brandguards at Wächter, have a background in strategy and organizational consulting, creation & brand communication, HR and digital and have gained experience in the most important markets. We have supported well over 200 brands, both large world-famous brands and small challenger brands, and have successfully moderated just as many change projects.
We have developed a deep understanding of the challenges our clients face, enabling us to support them as a strong sparring partner, especially in times of crisis and upheaval.
4. multi sparring partners with creative answers to entrepreneurial questions
We offer you multiple perspectives and combine them profitably: » With a keen eye, the strategists examine which opportunities your brands have in which market and which drivers there are for sales and profit growth. » The creatives discover the potential of a product or company and how to communicate this effectively. » Digital consultants see how you can reach your target groups faster and more accurately and use smart data for efficient processes. » Our transformation and change managers focus their attention on anchoring the brand strategy in your overall organization. » Branding strategists sharpen positioning and optimize brand architecture. » Communicators focus messages and optimize for a high-impact communication mix. » And our Worldwide Partners provide a global perspective. All with an eye for the essentials: for your business success
Our services
Rethinking structures and processes - with vision and impact.
We support companies in making their organization fit for the future. Together, we scrutinize existing structures and develop new roles, processes and forms of collaboration - tailor-made, practical and with an eye on the big picture. Our goal: organizations that remain agile without losing clarity.
Change needs clarity - and trust.
Whether cultural change, reorganization or strategy implementation: we develop Communication concepts that provide orientation and enable participation. With the right language, the right formats and communication that employees integrates and convinced Instead of being overwhelmed, we make change comprehensible and effective.
Designing employer brands that really reach people.
In times of skills shortages, being attractive is not enough. work - Companies must be. We develop employer brandsn, based on genuine identityen, communicating authenticallyen and talents not only for profiten, but bind in the long termn. We combine strategy, cultural work and creative implementation into a holistic approach.
Using technology sensibly - with people in mind.
Digitalization is not only changing processes, but also culture, communication and collaboration. We help companies not only to introduce digital solutions technically, but also to anchor them organizationally and culturally. This turns technology into real progress - understandable, efficient and connectable for everyone involved.
Sharpening brands that provide orientation - internally and externally.
A strong brand is the expression of what a company stands for - and where it wants to go. We develop and sharpen brand identities that create clarity, enable identification and set the strategic direction. We combine analytical thinking with creative energy - and turn brands into a compass for change. With an interdisciplinary team of organizational developers, We offer strategists, creatives and communication experts holistic consulting and implementation from a single source.
Understanding, shaping and using artificial intelligence.
Hardly any other development is currently challenging companies as much as the integration of AI. We support companies in strategically planning and culturally anchoring the use of AI. Together, we identify potential, analyze existing processes and develop tailor-made use cases - from increasing internal efficiency to innovation in customer contact. Our focus: Development of AI strategies, awareness-raising and Enablement the Teams and the Introduction of individual AIAgents, that noticeably relieve employees of routine tasks. AI is not an end in itself - it is a tool. We help you to use it responsibly and effectively.
Our offer:
Three phases, can be flexibly combined
We offer our transformation consulting in three clearly defined modules, which can be booked individually or as a complete package as required:
1.
Analysis & orientation
Target:
Creating an understanding of the initial situation, opportunities and fields of action
Methods:
- Initial workshop with management and key personnel
- Organizational and cultural diagnosis (internal view + external stakeholders if applicable)
- SWOT analysis and target image sketch
Result:
Clear management report + recommendations for action
Ideal for:
Getting started with transformation processes or as a decision-making aid for the next steps
2.
Co-creation & strategy development
Target:
Developing a transformation strategy together
Methods:
- Strategy workshops (e. g. B. with leadership, HR, communication)
- Development of a mission statement, transformation narrative, change story
- Project architecture & stakeholder planning
Result:
Customized transformation strategy incl. roadmap
Ideal for:
Customers who already have clarity about the need for action and now want to take targeted action
3.
Support & implementation
Target:
Anchoring transformation in the organization
Methods (excerpt):
- Supporting change processes (change facilitation)
- Management workshops & sparring
- Communication measures (internal & external)
- Employer branding, brand work, campaigns
Result:
Visible and tangible change with an internal and external impact
Ideal for:
Companies that want sustainable support for change