Juicy message
Copyright: IDM South Tyrol Armin Huber
Towering mountains, sunshine and cool mountain air: South Tyrol combines Alpine and Mediterranean advantages not only as a tourist destination, but also with its agricultural export hits, Südtiroler Apfel g.g.A. and Südtiroler Speck g.g.A.. Because apples and speck taste different when they come from South Tyrol. Because you get more than 300 days of sunshine a year, mountain air and lots of attention. And because they combine production methods such as air-drying and smoking.
On behalf of IDM Südtirol, we communicate the special values of both products and transport the emotional connection to Germany.
B2C
Content Creation
Storytelling
Events
Stories of taste, origin and tradition
As part of strategic brand PR, we promote the positioning of South Tyrolean products in the popular press - as a smart choice for connoisseurs.
Content creation & storytelling
We develop content that focuses on taste, origin and tradition - through stories about the special production processes such as air-drying and smoking, apple blossom hikes or tips on the superfood apple.
Events & cooperations
Through blogger challenges, press trips and exclusive events, we work with apple ambassadors and apple sommeliers to bring the South Tyrolean way of life to Germany.
Sponsoring activities
Placements in high-reach media and targeted sponsoring campaigns (e.g. Munich Marathon) provide additional visibility and strengthen brand awareness of the products.
Increased attention
With this campaign, we are creating a strong emotional connection to the products from South Tyrol. More and more consumers are associating the brand values with authenticity, quality and the special taste experience. Targeted communication and partnerships not only made the South Tyrolean attitude to life tangible, but also increased consumer awareness. The result: a stronger brand perception and increased willingness to buy.