13 herbs, one mission
Copyright: Ricola
“Who invented it?” - Ricola enjoys a high level of popularity and brand awareness in Germany and Austria. Our challenge: to position the sweets more strongly as an effective natural product and at the same time communicate the high Swiss quality and the philosophy of the family business.
B2C
Campaign
Storytelling
Media
Events
The history of the 13 herbs
In order to strengthen herbal expertise as a central brand value, we rely on a holistic PR campaign.
Storytelling
We tell the story of the 13 herbs and invite lifestyle journalists and readers to harvest herbs in Valais, Engadin and Ticino. We also position the special philosophy of the family business in business and daily newspapers.
Media work & campaigns
Radio features and social media product tests communicate the quality and effect of Ricola products. Competitions, e.g. with “Mein schöner Garten” and “Vital”, bring the herbal world of Ricola directly to consumers - including unique experiences such as an overnight stay in an igloo.
Sponsoring
With the Schleswig-Holstein Music Festival, the Semper Opera House and the Bregenz Lake Stage, we create awareness for Ricola in a highly relevant environment - with a focus on “cough-free concert Joy”.
Herbal expertise that works
The campaign consolidates Ricola as a premium natural product with unique herbal expertise. The emotional appeal promotes likeability, while the placements in high-reach media ensure increased awareness.
