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REMA TIP TOP is a global system provider for conveyor and processing technology, industrial processing and tire repair and maintenance, with production and service locations on six continents. As a partner for brand communication, Wächter accompanies the transformation process of REMA TIP TOP - strategically, holistically and across all channels.
Services
Content creation
Photo Shoot
UX/UI Design
Programming
Workshops
Industry
Construction and chemistry
Automotive
Target group
B2B
The Project
The focus: the global website relaunch. At the same time, we created the REMAster campaign to make the company's employees and their expertise visible and set up an internal communication platform for employees to accompany the transformation process. In this way, we created orientation during the change and at the same time developed an internationally scalable brand presence.
Website Relaunch
New look, clear direction: as part of the repositioning, the website was rethought in terms of visuals, content and technology. The goal: to make entrepreneurial ambition visible, modernize user guidance and establish a uniform design language. The previously fragmented online landscape was bundled on a central platform.
Global thinking,
clear implementation.
Central platform
One website for all content, target groups and services - clearly structured, user-friendly, globally oriented.
Modular & scalable
Architecture, content and design made by Wächter - expandable, country-specific adaptable, future-proof.
Smart system
Multisite, SEO, PIM-ready: a flexible system that supports international communication.
Styleguide
A digital style guide supports the international implementation and ensures consistent design across all country websites - from colors and typography to imagery and UI components.
Employer branding
With the REMAster campaign, we have developed a visually strong communication strategy that focuses on the employees of REMA TIP TOP and their expertise, thus enabling a high degree of identification. The portraits of real employees create closeness and provide authentic insights into the company.
People in focus,
on an international scale.
Gesichter von REMA TIP TOP
Die im Rahmen des Kampagnenshootings erstellten portraitierten Mitarbeiter:innen geben auf der Karriereseite weitere persönliche Einblicke in die Arbeitswelt bei REMA TIP TOP.
The careers section on the new website specifically addresses different target groups and provides information on the application process and corporate culture in addition to the various entry opportunities and areas of employment.
Campaign
The REMAster concept can be adapted for external communication and thus creates a strong link between internal and external communication - in line with a convincing holistic brand image.
Messages and imagery were tailored precisely to business areas and target groups.
Templates enable the worldwide roll-out of the REMAster campaign - consistent in mechanics and visual language.
Consistent styling, flexible application: The brand presence works globally - visually clear and recognizable.
Interne Kommunikationsplattform
A password-protected login area was set up for REMA TIP TOP employees, which bundles key information about the ongoing transformation process. The platform provides updates on developments such as the restructuring of the business units and shows the progress of the process. Employees can submit their own specific questions - creating a transparent space for dialog in the long term.
Photo Shoot
Shooting concept with portraits, products and systems in use
For the REMAster campaign, we realized several photo shoots at various REMA TIP TOP locations. This resulted in portraits of the employees as well as impressive shots of industrial plants, products and solutions - some of which were taken directly on site at the customer's facilities.
Strong imagery for campaign, website and international use
The high-quality motifs ensure a strong visual presence - both in the campaign and on the website. The images can be used in a variety of ways: as posters in branches, advertising motifs or content for social media. This creates a consistent presence across all channels.
