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Vonovia is Germany’s largest private landlord, managing nearly 350,000 apartments. As a publicly traded company, it often faces criticism regarding high service charges and tenant disputes.
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PR
As Germany’s leading private provider of affordable housing, Vonovia is constantly in the media spotlight. Through targeted crisis communication, PR networking in the south german region, and a clear strategy, we ensure that Vonovia is perceived as a responsible landlord. With proactive media relations, stakeholder management, and PR campaigns like topping out, we strengthen Vonovia’s image.
Beyond traditional media relations, we actively contribute to positioning Vonovia as a modern partner for fair housing solutions. Our collaboration kicks off with a major initiative in Munich’s tense housing market: a newspaper campaign raffling apartments across the city’s districts.
With creative initiatives, we bring people together: Charity events, art projects, and tenant festivals strengthen community bonds. When it comes to urban densification requested by municipalities, we focus on transparency — by hosting early information sessions in affected neighborhoods, we give residents a voice. This way, residents engage in the conversation instead of just talking about their landlord.