Work-Lake-Balance

Carinthia has more to offer than just vacations: Austria's southernmost province impresses with its diverse economic sectors and its forward-looking focus on research and innovation. Thanks to the Carinthian mountains and lakes, employees of local start-ups and global corporations also enjoy an exceptional quality of life: it’s the ultimate work-lake balance! Since 2020, we have been supporting and advising Carinthia’s location marketing team in promoting the region as an attractive business hub and place to live, with a focus on long-term positioning. 

B2B
B2C
PR

Sustainable Image Shift

With a comprehensive cross-media communication strategy - jointly developed with the Carinthian provincial government and partner agencies in Austria, Italy, and Slovenia - we are actively shaping Carinthia’s image transformation. By clearly focusing on key themes such as the green economy, smart specialization, logistics, and infrastructure, we highlight Carinthia’s strengths across all channels and position the region as a future-oriented destination for entrepreneurs, start-up founders, investors, talents, and skilled professionals.

Digital Presence and Content Strategy

At www.carinthia.com, we bring together relevant campaign content and offer targeted information and services tailored to our key audiences. The digital presence is complemented by regular content specials, current news articles, and targeted social media campaigns, as well as digital and programmatic campaigns. In doing so, we increase reach and drive traffic to the website: 

  • an average increase of 190% in page views
  • longer average visit duration thanks to relevant content
  • significantly more users from Southern Germany compared to 2020
Collage Website Bilder

International Visibility and Talent Recruitment Campaign

International benchmarking within our agency network, Worldwide Partners Inc., enables us to deliver outstanding communication. Press networking and organized media trips ensure strong media presence - in the very first year, Handelsblatt reported live from the chip hotspot in Villach. Our tailored communication strategy specifically targets highly qualified professionals from around the world, inspiring them with the career opportunities and exceptional quality of life that Carinthia has to offer.

Carinthia Inspires...

… founders, entrepreneurs, investors, business decision-makers - as well as talents and skilled professionals! Through our cross-media communication efforts, we are continuously strengthening Carinthia’s image as an innovative business location, raising awareness, and drawing the attention of qualified professionals to the region. The work-lake balance fascinates politicians, business leaders, and people both near and far.

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