Picturesque Western Switzerland
The Fribourg region captivates with its unique blend of two languages, charming medieval towns, and three completely distinct landscapes. Despite this special combination, it remains one of Switzerland’s best-kept secrets – something we aim to change. Our tourism PR efforts bring Fribourg’s picturesque scenery and vibrant traditions to a wider audience.
B2B
B2C
Corporate PR
Experiences that Inspire
From the colorful Alpabzug (cattle descent from the mountains) to traditional cheese-making in La Gruyère and the age-old craft of shingle making – we showcase the region through authentic stories and emotional storytelling. Our goal is to spark the curiosity of German-speaking travelers and invite them to explore Western Switzerland off the beaten path.
Targeted Media Strategy for Maximum Visibility
Through in-depth features in leading print and online media, we significantly boost the visibility of the Fribourg region. Strategic media partnerships with renowned hiking, lifestyle, and special-interest outlets ensure we reach the right audiences. Blogger and influencer trips complement our traditional press work by delivering authentic, personal travel experiences to social media platforms.
Sustainable Awareness for a Hidden Gem
By continuously expanding the region’s media presence, we’re helping establish Fribourg as a unique and must-see destination in Western Switzerland. Thanks to focused tourism PR, more and more travelers are discovering the beauty and diversity of this multifaceted landscape – and falling in love with its charm and character.