Innovative answers for change and transformation
Effective brand staging in all channels
Stories that move
Creative media planning & efficient media purchases
Worldwide resources thanks to 90 partner agencies
In a global study on the future of CMOs, they clearly acknowledge (sometimes crazy) creativity, emotionality, subjectivity, seduction skills, humor, humanity and courage, all unique qualities of CMOs that are particularly valuable in a world dominated by data and caution, yet chaotic.
What does the new law mean in concrete terms for companies and, in particular, for agencies that integrate AI into their day-to-day work? Our AI team has looked into the law and explains what is important now and what our own first steps at Wächter look like.
Constantly redefining communication is a tradition for this agency: when Bremen clinics were desperately looking for specialists in 1965, the Wächter agency did not simply place advertisements. It first invented new clothing, allowed those involved to help make the selection, used a nurse with Hollywood experience and fashion shows, convinced superiors general, cardinals and finally housewives, young girls and men of the attractiveness of the profession