Sustainability: How to create Impact as well as Business
Opposition to sustainability policies is currently dominating headlines and corporate and political agendas around the world - and yet the need for action and authentic brand communication is growing. This is triggered by the European CSRD reporting obligations and the Green Claims Directives, but even more so by the need to combat the accelerating crisis by transforming our society, economy and organizations for a better future.
Two years ago, we asked ourselves, what can we do as an agency? In our materiality analysis, we realized that we could build energy consumption-optimized and barrier-free websites, book energy saving media, but we have the strongest impact when we act as trusted advisors on sustainability for our clients; first in
Communication - (we have been doing this for 40 years.)
- with brand and PR campaigns for green and social products and processes
- With reports that use storytelling and compelling design to involve all shareholders.
We as an agency as well as our clients can be successful and create value with this if we avoid green washing, convince our clients to avoid green hushing and if we are exceptionally creative.
But without sound data, all sustainability communication lacks credibility; without a real story, there is no narrative. That's why we offer a holistic end-to-end portfolio. From sustainability strategy consulting and transformation consulting to idea and innovation labs and performance data management (last in collaboration with IT partners.) We align brand values and sustainability goals with practical action and meaningful change.
With this service we compete with business consulting firms. Agencies can clearly differentiate themselves from them with creative methods, people-centered approaches and their communication skills. A VP of big company said: "sustainability needs transparency and honesty, substance, consistency and lots and lots of excellent communication and explanation internally and externally”.
Author
Ingrid Wächter-Lauppe
She has been a co-owner and managing director of Wächter Worldwide Partners in Munich since 1988 and a board member of Worldwide Partners Inc, USA.
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