Confessions of CMOs: confidently ensuring survival
In a global study on the future of CMOs, they confidently profess to secure the future with (sometimes crazy) creativity, emotionality, subjectivity, seduction skills, humor, humanity and courage, all unique qualities of CMOs that are particularly valuable in a corporate world dominated by data and caution. What keeps CMOs awake at night? There are many [...]
LinkedIn: Useful business network or platform for political agitation?
Our owner and CEO writes about what she appreciates in LinkedIn posts by CEOs, what she would like to see, and her stance on political posts:
Ideologically motivated ban on food advertising: heated discussions about child protection and sweets
The proposal for a ban on food advertising has been on the table since April 23. It has many supporters and continues to be the subject of very emotional and heated debate, although most of them are unaware of it.
New communication culture calls for agile glocal marketing
International brand management - centralized or decentralized? Cost-optimized or impact-optimized? Many companies based in Bavaria are active throughout Europe or globally. They are confronted with rapid changes. For example, innovations and technical developments are being copied faster and faster.